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Key Questions to Guide Your Way to Rank Higher on SERPs


Blog_SEO_Tips

Since you’re here, maybe it’s safe to assume that you own or manage a website and you’re looking to
improve its place on the Search Engine Results Pages (SERPs). If that’s the case, then the thing you
need to do first is to perform an SEO audit. You will have to research into a current template/plan and
follow it to check your SEO.

Whether you’re confident you can do it by yourself or you’ll get a help from JSMM-VBM in Kansas
City for your marketing, an SEO audit enables you to how well your website is optimized. The
process includes checking keyword relevancy and broken internal links. When an audit is completed,
the next process is to start fixing your site’s SEO. Once SEO problems have been fixed, that’s the
time for your website to rank higher and faster on SERPs.


1. Is the internal website easy to navigate?

Your site’s navigation should be easy to use. The navigation system must be intuitive and must be
easily found. The search bar must be located at the top of the page, and that any small sitemaps are
on the footer.

You must have at least 3 internal links coming from every page, and the anchor texts used for them
must be optimized as well. For example, you could have a link back to your homepage on every page,
and you could call that link homepage. You can also tweak it a little on each page, such as writing
Go back to home page or back to our Homepage.

The navigation should be bug-free. Simply put, you should be able to click a link then it will take you to
the page it describes. The link should be clickable and should never lead to the web page freezing.

2. Are the pages not too heavy?

This may depend on the company who developed your website. Every page that a person
looks at should be loaded into their computer. It should take less than three seconds to load. If it
doesn’t, then it could mean that there are too much to load, and you would have to lower the weight
of your page. Maybe you need to make the images smaller, lower the weight of elements, or split
particular portions of a page so there will be two. Here’s the thing: the longer it takes for a web page
to load, the lower the chances it will rank on the search engine results pages.

Some individuals create very good web pages that are attractive and salable. However, the problem
is that some people, especially those with 3G, will have to wait longer for it to load and render. Lucky
are you if there will be a few who’ll choose to stay but the majority will leave a website that seemingly
takes a lifetime to load.

3. Does the website have relevant keywords?

What you need to do is conduct as many keyword researches as you can. You need to find out what
set of keywords your target audience is using to search for web pages. You should also check to
see what keywords your competitors use because they too are aiming to attract the same audience
as you. You should research the correct keywords for each of your pages since each page likely
differs from all the others.

You should use keyword tools to check and see if a certain keyword is used a lot, but you should also
think about keywords that come to your mind. Think of yourself as a prospect. When looking for
things to buy, what is it that you would type into the search engine? You need to be aware of what you
would write and what your target audience would write. For example, you may choose keywords like
“item X for sale”, but remember that as a buyer, what you may actually search is “Buy X” or “Where to
buy X”. Always consider putting yourself in your target audiences’ shoes and use a little bit of common
sense and gut instinct. It would really work that way.

4. Where can you resource from?

As an advice, you should never simply accept the information you got from articles and websites online.
The truth is that various online contents were not created and written by real experts. A large portion of
it has been made by people who are making up plausible lies while the rest of it is created by well
meaning yet misinformed individuals.

There is some very good advice to be found online. However, you must take it all under advisement.
Your best place to start is with Google itself. They have a lot of tutorials on their Google webmaster
section and even some forum answer from their staff which is very helpful.

Books are an okay place to look, but you really need to get a book from a company that is highly
respected for being reliable and credible. To tell you, there are some published books out there that
look like they know what they are talking about, but that is only filled with misinformation. That being
said, be wary of everything you purchase and anything you utilize.

Tech Threats Facing Filipinos in 2019

Cyber_Crime_Security
Hootsuite, a US-based social media management platform, published a digital trends report early this year. The report indicated that the Philippines now have 67 million internet users. All of these users are active on social media.
Elsewhere, according to cybersecurity firm ExpressVPN’s research on internet use in thePhilippines, a typical Filipino spends 9 hours online per day. The report goes to state that thanks to this prevalent use, the government has started initiatives aimed at providing free internet to 99% of the country.
As a result of this widespread internet use, cybercrime is also on the rise. The Philippine Cybercrime Report 2016-2017 indicated that the various relevant investigative divisions received a total of 3,951 complaints of cybercrime between January to December 2016.
That was 53.92% higher than the number of complaints received the previous year. If there is any chance of successfully combating cybercrime in the country, it is essential to understand the tech threats facing Filipinos in 2019.
 1. Facebook Hacking
Just recently, in September of this year, a Facebook data breach compromised the personal information of 755,000 Facebook users in the Philippines.
The data breach compromised the users’ basic profile such as name, email address and phone number. It also compromised other sensitive data such as location, list of friends, groups and recent search queries.
Even though Facebook claimed to have fixed the breach within three days on September 28, it does not change the fact that thanks to this breach; these 755,000 Filipinos are now future targets of attacks.
With such a breach, the hackers can use the information to design a phishing or spam attack that is next to impossible to detect. Consider this scenario. User A is a fashion enthusiast, and she follows some reputable fashion brands.
User A’s most recent queries revolved around fashion, and some of her friends are fashion icons. With such data now in the hacker’s hands, all they have to do is design a believable advertisement that is seemingly from one of the brands User A follows.
Since they have her email address, they can send advertisement via email and chances are high User A will click on any links embedded in the email. That done, the hackers now have access to everything they need—from banking information to sensitive passwords and usernames.
So real is such a scenario that Privacy Commissioner Raymond Liboro said that Facebook ought to take into account the culture gap when it comes to risk analysis and react accordingly.
In essence, he was saying that compared to developed countries, those affected in the Philippines did not fully realize the risk and exposure. Every Filipino should keep this in mind as 2019 approaches.

2. Ignorance of Cybersecurity Best Practices

Globally, cybercrime is on the rise. Cybercriminals are using the advancing technology to their advantage to device even more sophisticated modes of attack. To stay ahead of the cybercriminals, one has to practice cybersecurity best practices religiously.
Unfortunately, most people are ignorant of these practices and only try to educate themselves once an attack has already happened. A good example is the ABS-CBN online storehack that affected 208 customers.
The hackers uploaded the malicious code on August 16th, and it kept running until the store takedown in October. Information stolen included customer’s name, credit card number, credit card expiration date and card verification number.
The saddest thing is that the store could have avoided this hack by using multi-factor authentication. The hackers kept guessing the Admin’s password until they got it right. They then used the access to upload the malware.
With multi-factor authentication, even after guessing the right password, they would have encountered another layer of protection such as verification via phone number. In addition to multi-factor authentication, here are some more best practices every Filipino should keep in mind.
  • Use of a good firewall
  • Always document your cybersecurity practices for future reference and to enable you to discard one that isn’t working anymore.
  • Constant reeducation on emerging threats.
  • Consider mobile phones as a source of threats and plan for them
  • Enforce safe password practices such as employees changing their passwords often.
  • Always backup your data.


Cyber_Crime_Issue


3. There Aren’t Enough White Hat Hackers and Yet Too Many Black Hat Hackers

In a recent hacking conference known as Rootcon, Raymund Liboro, the Privacy Commissioner urged all white hat hackers to rise and help improve cybersecurity in the Philippines. In essence, he was asking for help in combating the rise of black hat hackers.
A few months ago, in April, a Filipino black hacking group known as Pinoy LulzSec hacked numerous websites including government sites such as the official website of the Municipality of Sta. Cruz.
The hacking of these sites is an annual event, and the group has promised to extend the event to April 3rd come next year. That means more websites will be hacked and the information exposed to everyone.
The need for white hat hackers is particularly urgent due to the launch of the PhilSys next month. PhilSys is a Philippine Identification System that will centralize all the personal information of Filipino residents.
Data from this system is sensitive and needs to be secure. As Liboro noted in the same conference, white hackers can play a significant role in helping secure the information from this system.
The Philippine government’s intention to work with white hackers is so serious that Liboro announced an upcoming “hackBAYAN” project. The project aims to work with white hackers to help the PhilSys managers identify weaknesses in the system, and develop strategies to deal with the flaws.

Final Word

With such weighty security threats, the need for cybersecurity experts in the Philippines is on the rise. The demand for white hackers and top cyber security firms is a burning need. Keeping this in mind is essential.



Writer’s bio:

Author
Jack is an accomplished cybersecurity expert with years of experience under his belt at TechWarn, a trusted digital agency to world-class cybersecurity companies. A passionate digital safety advocate himself, Jack frequently contributes to tech blogs and digital media sharing expert insights on topics such as whistleblowing and cybersecurity tools.



Getting Started with Peoplesoft Test Framework (PTF)



Business_Solution_Software

Technology can help out people with everything, from personal to professional problems. Companies
greatly benefit from technological solutions that other companies provide. A  great example is the
Oracle Cloud Services in Milwaukee. They offer computer software solutions to help businesses
perform better than those not using technological solutions. Typically, developing a test plan takes
a lot of time and effort. As we know, time and effort also means extra expenses for the company.
This is why Oracle created a solution to this problem. The main product that they have is the
Peoplesoft Test Framework. It is a self-operating tool that does different tasks such as functional
testing. Here is an overview of what Peoplesoft Test Framework does.

Peoplesoft Test Framework

This is a great tool that can repeatedly do tests. It is effortless to use. Users can quickly change
variables to use the same scenarios and cases over and over again. It works by recording and
re-doing the actions of a single user who is executing functional tests. The system can replicate
movements so that functional testing becomes easier to do.  The user can record his movements
or manually apply them for the test that he wants to do. It just works like a playback that the user
recorded. All test recordings and variables are automatically saved in the database which is
transferred and copied to other databases. This tool is extremely time and cost-efficient. It can run
even during non-operating hours and does not need any human guidance while running.








Peoplesoft Metadata integrated

PTF can look beyond the user interface. It can identify an area on a page not by where it is but by
what it is. This is important because, even if a textbox was moved from one part of a page to another
part, it could still perform the test without any problems. Furthermore, this helps the tests to continue
with less maintenance, and it will be able to tell where the problem is located. The scripts will be able
to run and run again even if elements of the page are moved to different places on the page.

Easy to make test scripts

Peoplesoft Test Framework can create test scripts by recording. While it is on record mode, it can
reproduce all the clicks and steps that the user does. By doing this, PTF can create managed objects
that fill out a grid in a table in the Peoplesoft application database. PTF saves these objects inside
Peoplesoft which has some advantages. Being a standard Peoplesoft managed object, it can be
transferred to different databases and can be ready to use in other tests.

Intended use and user

Peoplesoft test framework was created primarily to be used by business owners or analysts. But,
they also need the assistance of IT to be able to use it properly because of script maintenance and
migrations of managed objects.
According to Oracle, “PTF is a tool that automates various tasks within the PeopleSoft Enterprise
application – primarily functional testing. Automating functional testing allows you to execute more
tests with greater accuracy during a shorter time window”. So, its primary function is functional
testing, which is one of the most critical steps in testing.

To sum up

There are companies that are created to give other companies technological solutions to help them
with their daily work from scheduling to testing. There are a lot of problems that can be solved with
thehelp of technology. It is incredibly time-saving to integrate technology for the further development
of your company. Make use of technology solutions for your business and be able to see increased
productivity in your company.

What to do if Your USB External Drive is Recognized But Files won't Open

Files_and_Data_Recovery

If you have 1 or 2 terabyte USB External hard drive, then you have big files inside of it that compose of documents, images, graphics, and movies. There is no problem of storing, using this drive, but the time that your files will not open, the folder you made where there are files and data stored its now not responding when you double click or right click to open. This is now the biggest problem when this was happening in your drives. And then when you attempt to fix using the windows tools is not effective due to the bad damage of the files that your windows can't manage.



What is the cause why this file can't be open in your external drives? There are some factors why this happens.
  1. You remove the drive, but you not safely remove the drive using the windows.
  2. You accidentally remove the drive immediately.
  3. You inserted the drive in your laptop, but the laptop suddenly shut off because of lack of battery power.
  4. The external drive was inserted in a laptop or computer that have many viruses.
  5. You inserted the external drive in not compatible USB port like the 2.0 MBPS instead of using the USB 3.0
If this was to happen in your drive and in your files, don't panic that may cause to permanently lose your data. Don't attempt to fix the folder or use any repair software or a tool using the windows of your computer or laptop. This may cause to permanently damage the location of the files on your drives that no hope for recovering your important files. Below are some tips how you manage correctly to recover your files.
  1. If your drive was inserted in your laptop or computer, remove the external drive safely using the windows desktop at the notification area.
  2. If it can't remove safely, shutdown your laptop or computer. Then you can safely remove your drive.
  3. You can use any recovery software to retrieve the files, but you need time and effort retrieving the files that will mostly finish up to 3 to 5 days. It depends of the speed of the computer you use.
  4. You need another new external drive that have a capacity of 1TB, during the recovery process the retrieve files will automatically transfer to the new storage.
  5. Be sure to use a compatible USB port in both external drives like the USB 3.0.

Recovering or retrieving the important files is not easy, you need extra time to monitor the files. The computer will permanently open. First the files will be scanned deeply before retrieving the files. If you have not enough skills to do this task. You can contact me using the contact page of this site and also in our Facebook account. Will cater your need and make our service to you.


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