Key Questions to Guide Your Way to Rank Higher on SERPs


Since you’re here, maybe it’s safe to assume that you own or manage a website and you’re looking to
improve its place on the Search Engine Results Pages (SERPs). If that’s the case, then the thing you
need to do first is to perform an SEO audit. You will have to research into a current template/plan and
follow it to check your SEO.

Whether you’re confident you can do it by yourself or you’ll get a help from JSMM-VBM in Kansas
City for your marketing, an SEO audit enables you to how well your website is optimized. The
process includes checking keyword relevancy and broken internal links. When an audit is completed,
the next process is to start fixing your site’s SEO. Once SEO problems have been fixed, that’s the
time for your website to rank higher and faster on SERPs.

1. Is the internal website easy to navigate?

Your site’s navigation should be easy to use. The navigation system must be intuitive and must be
easily found. The search bar must be located at the top of the page, and that any small sitemaps are
on the footer.

You must have at least 3 internal links coming from every page, and the anchor texts used for them
must be optimized as well. For example, you could have a link back to your homepage on every page,
and you could call that link homepage. You can also tweak it a little on each page, such as writing
Go back to home page or back to our Homepage.

The navigation should be bug-free. Simply put, you should be able to click a link then it will take you to
the page it describes. The link should be clickable and should never lead to the web page freezing.

2. Are the pages not too heavy?

This may depend on the company who developed your website. Every page that a person
looks at should be loaded into their computer. It should take less than three seconds to load. If it
doesn’t, then it could mean that there are too much to load, and you would have to lower the weight
of your page. Maybe you need to make the images smaller, lower the weight of elements, or split
particular portions of a page so there will be two. Here’s the thing: the longer it takes for a web page
to load, the lower the chances it will rank on the search engine results pages.

Some individuals create very good web pages that are attractive and salable. However, the problem
is that some people, especially those with 3G, will have to wait longer for it to load and render. Lucky
are you if there will be a few who’ll choose to stay but the majority will leave a website that seemingly
takes a lifetime to load.

3. Does the website have relevant keywords?

What you need to do is conduct as many keyword researches as you can. You need to find out what
set of keywords your target audience is using to search for web pages. You should also check to
see what keywords your competitors use because they too are aiming to attract the same audience
as you. You should research the correct keywords for each of your pages since each page likely
differs from all the others.

You should use keyword tools to check and see if a certain keyword is used a lot, but you should also
think about keywords that come to your mind. Think of yourself as a prospect. When looking for
things to buy, what is it that you would type into the search engine? You need to be aware of what you
would write and what your target audience would write. For example, you may choose keywords like
“item X for sale”, but remember that as a buyer, what you may actually search is “Buy X” or “Where to
buy X”. Always consider putting yourself in your target audiences’ shoes and use a little bit of common
sense and gut instinct. It would really work that way.

4. Where can you resource from?

As an advice, you should never simply accept the information you got from articles and websites online.
The truth is that various online contents were not created and written by real experts. A large portion of
it has been made by people who are making up plausible lies while the rest of it is created by well
meaning yet misinformed individuals.

There is some very good advice to be found online. However, you must take it all under advisement.
Your best place to start is with Google itself. They have a lot of tutorials on their Google webmaster
section and even some forum answer from their staff which is very helpful.

Books are an okay place to look, but you really need to get a book from a company that is highly
respected for being reliable and credible. To tell you, there are some published books out there that
look like they know what they are talking about, but that is only filled with misinformation. That being
said, be wary of everything you purchase and anything you utilize.
Key Questions to Guide Your Way to Rank Higher on SERPs Edwin Deponte 5 of 5
Since you’re here, maybe it’s safe to assume that you own or manage a website and you’re looking to improve its place on the Sear...
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